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麻豆直播 was established to primarily develop and promote management education in the country. Its academic programmes are especially geared towards providing a broad spectrum of academic knowledge and intellectual skills in the area of management, accounting, economics, information technology, public administration, human resource management, entrepreneThe 麻豆直播 logo comprises three graphic elements; the emblem, the acronym 鈥楿UM鈥� and the full name 鈥樎槎怪辈モ��. This logo should be placed in all official collaterals such as signage and stationery as well as for advertising purposes through traditional or new media. All three elements must not be separated. The name 鈥樎槎怪辈モ�� must not be recreated with any other font, resized nor rearranged for any reason.
Design
The University鈥檚 logo resembles a shield shaped like the nib of a pen. Within the shield, there are curved and vertical lines, and right in the centre there are six oval shapes that represent, among others, six grains of rice. The background colour of the shield is dark blue while the vertical and curved lines are white. If the logo is on a flag, the background colour surrounding the shield should be light blue.
Interpretation
First: The shield, which is shaped like the nib of a pen, symbolises UUM as an institution of education and knowledge. The nib of the pen also symbolises the proactive nature of knowledge. The University does not only formulate knowledge, but also disseminates knowledge through teaching, research, consultation and publication.
Second: The white lines represent the initial letters of the University鈥檚 name. The U-shaped line at the bottom stands for 鈥楿niversity鈥�, while the second curved line, the smaller 鈥楿鈥�, stands for 鈥楿tara鈥�. On top of these curved lines, there are two curved lines and a vertical line in between shaped like an 鈥楳鈥�, which stands for 鈥楳alaysia鈥�. All together, the lines represent the University鈥檚 acronym 鈥� UUM.
Third: Inside the University鈥檚 logo, the University鈥檚 motto 鈥業LMU BUDI BAKTI鈥� is inscribed. The two curved lines at the bottom of the shield also symbolise sheets of paper which carry the meaning of 鈥業LMU鈥� or knowledge, The six yellow ovals in the centre of the shield represent 鈥楤UDI鈥� or virtue as reflected in the Malay proverb - 鈥淚kut resmi padi, semakin berisi semakin tunduk鈥� (As the grains of rice on a stalk of paddy mature, become heavier, and tilt the stalk downwards, making it bow, so should those who increase their knowledge, evince humility). The three lines at the top of the shield symbolise 鈥楤AKTI鈥� or services rendered whether individually or collectively to one鈥檚 faith, society and nation.
Fourth: The three oval lines surrounding the shield symbolise universal moral values which guide members of the campus community.
Fifth: The yellow colour within the oval lines and around the shield represents the campus community鈥檚 loyalty to the King and nation.
Sixth: The white colour inside the logo, surrounding the shield, symbolises a clean, efficient and trustworthy University management.
Seventh: The blue colour represents solidarity among the members of the campus community.
Eighth: The white colour inside the five lines symbolises the five Pillars of Islam.
Ninth: Besides representing 鈥楤UDI鈥�, the six yellow ovals in the centre of the shield also symbolise the six Principles of Faith.
Tenth: Finally, the two blue dots symbolise the University鈥檚 excellence and uniqueness as a management university.